One of the longest and most consequential campaigns against science in modern history is becoming more extreme—and turning against its originators.
The Heartland Institute, a conservative think tank, launched a billboard campaign in 2012 to compare believers in global warming to “murderers and madmen” such as the Unabomber, Charles Manson and Osama bin Laden. The backlash was so severe that Heartland pulled the plug within 24 hours, but it still lost major donors and political allies and faced criticism that its fight against climate science was beyond extreme.
Five years later, on June 1, 2017, the group’s chief executive, Joseph Bast, was a guest of Donald Trump in the White House Rose Garden as the president announced the withdrawal of the United States from the Paris climate agreement.
“We are winning in the global warming war,” Bast declared later in an email to supporters.
Heartland’s rebound is striking. Its ascent into the Trump administration’s orbit, where it now advises the Environmental Protection Agency on climate change issues, marks the most dramatic success yet in a decades-long crusade, first funded by fossil fuel money, against the mainstream scientific conclusion that human activity is warming the planet and inviting disastrous consequences.
Hundreds of millions of dollars from corporations such as ExxonMobil and wealthy individuals such as the billionaires Charles and David Koch have supported the development of a sprawling network, which includes Heartland and other think tanks, advocacy groups and political operatives. They have cast doubt on consensus science, confused public opinion and forestalled passage of laws and regulations that would address the global environmental crisis. It is one of the largest, longest and most consequential misinformation efforts mounted against mainstream science by an industry. Climate denial, thanks to the network’s influence, has become a core message of the Republican Party, now in control of the White House and Congress.
“This didn’t come out of nowhere. Trump was taught to say these things on climate by Heartland, the Competitive Enterprise Institute and other think tanks. They maintained this denial space in public policy dialogue,” said Kert Davies, director of the Climate Investigations Center, a watchdog group. “And you can definitely credit Exxon and Koch brothers’ money for giving the think tanks the megaphone to keep climate science denial in the world.”
But now, just like the Republican upstarts that threaten the party establishment, Heartland is taking climate denial farther than many fossil fuel companies can support. While ExxonMobil today publicly accepts the reality of human-caused climate change and the need to address the problem, Heartland argues for the benefits of a warming world. The group is pushing the EPA to overturn its official conclusion—known as the endangerment finding—that excessive carbon dioxide is a danger to human health and welfare. The finding, affirmed by the Supreme Court, is what empowers the agency to regulate carbon dioxide and other greenhouse gases.
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